Asahi completes acquisition of Independent Liquor | eatdrink

Asahi Group Holdings, Ltd. (?Asahi?), Japan?s leading alcohol and soft drinks manufacturer announced late last week the completion of the acquisition of the Independent Liquor Group, which includes Independent Liquor in New Zealand and Independent Distillers in Australia.

The acquisition of Independent Liquor will further strengthen Asahi?s overseas beverages business and provide an entry into the growing Ready to Drink (?RTD?) market. In tandem with Asahi?s existing operations in Australia and New Zealand, through Schweppes Australia, the juice and water business acquired from P&N Beverages and Charlie?s Group, this latest acquisition will help consolidate its platform for future growth in the Oceania region. The total purchase price for this transaction is NZ$1,534million (approximately 98 billion Yen).

Joining the Asahi Group is a clear demonstration of Independent Liquor?s success and represents a key opportunity for further growth by Independent Liquor in Australia, New Zealand and internationally. The Asahi Group is committed to continue building on Independent Liquor?s success. That success is built on a customer-focused approach to selling the best and most innovative brands on the market. Alcohol represents about 63% of its business and soft drinks make up 26% in 2010. The remainder of their business is made up of food and healthcare products.

Asahi?s most recognised beer is Asahi Super Dry. It also manufactures other alcoholic beverages including shochu, ready-to-drink beverages, whisky and spirits and wine. Asahi?s soft drink beverages include coffee, tea-based beverages and carbonated soft drinks.

Food products include health care foods, processed foods, supplements, brewer?s yeast-related products for commercial and consumer markets, freeze-dried products and baby food.

Asahi is the largest brewer in Japan with its head office in Tokyo, and 21 regional branches and nine breweries across Japan, operations in Japan, China, USA and Australia, and employs approximately 16,700 people globally as of December 31, 2010.

While dependent Liquor (IL) is a fully integrated alcoholic beverages business involved in the marketing, manufacturing and distribution of a broad range of products including ready-to-drink spirits (RTDs), beer, spirits, wines and shots. In Australia, it trades under the name of Independent Distillers.

IL is a leading player in the Australasian alcoholic beverages industry with products including alcoholic RTD beverages, and in New Zealand, beers, spirits and wines. Its main brands in Australia are Cruiser and Woodstock. IL exports products to more than 15 countries.

The company has manufacturing facilities at Laverton in Melbourne and at Papakura in New Zealand. It employs about 450 employees across these two countries, with another 30 employees across South-East Asia and North America.

Source: http://www.eatdrink.com.au/2011/10/asahi-completes-acquisition-of-independent-liquor/

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